Saturday, June 5, 2010

PART A - Assessment item 4: Assignment 2: OLJ/Evaluative statement

(a) an evaluative statement using three (3) experiences documented in your OLJ as evidence of meeting the learning objectives of the subject (@750 words);

Social networking technologies are becoming more prevalent within all areas of the community and Library 2.0 and Web 2.0 technologies have revolutionised the services that are being offered. Due to this heightened interaction between the user, technology and the library, the user becomes a partner in the process. Libraries are able to make information available whenever and wherever the user requires it through a range of mobile communications, which has been the ‘fastest diffusing technology ever’ (Chad & Miller, 2005; Dempsey, 2009, p. 2). Libraries are evolving to become socially directed and configurable to enhance the user experience interactively through a wide range of communication vehicles such as chat, instant messaging, sms texting, email and virtual spaces such as Second Life, e-books and online journal subscriptions. (Dempsey, 2009, p. 11; Holmberg et al, 2009, p. 668; Stephens, 2006). This increases the convenience of the library by providing a better service, supplying information to meet changing and competing demands and the workflow of the user and attracts younger people. (Dempsey, 2009, p. 13; Stephens et al, 2010, p. 2). One of the issues raised by this, however, becomes the imposition of the Library into the social realm of the user which may alienate some further.

In order to provide this changing service -

Essential skills, knowledge and attributes of an Information professional

http://http//inf506shaunparsons.blogspot.com/2010/06/essential-knowledge-skills-and.html

Information providers within Library 2.0 need to be aware of the new technologies, provide training and support and not be afraid to challenge the way things have always been done. Despite the challenges that this presents, by making the best use possible of the traditional and the new social networking trends, library staff can provide a vibrant collection that caters to the needs of all users in a way that supports the way they wish to make use of the Library.

Collections too, are also changing to meet the demands of users. Spacing constraints of physical collections are becoming less of an issue as online databases with full text access and e-books can be accessed through a variety of mobile measures including mobile and I-phones and laptops. Funding for this change in collection remains a concern. Alerting services such as RSS feeds allow users to remain up to date in a range of issues from research to news broadcasts. Information management is still a vital component of the role of the librarian.

RSS feeds
http://inf506shaunparsons.blogspot.com/2010/05/rss-in-action.html

One of the social networking technologies that is being utilised by organisations and institutions is RSS feeds. Meaning ‘Rich Site Summary’, ‘RDF Site Summary’ or ‘Really Simple Syndication’, RSS feeds allow users to cater sites to their own needs and to stay up to date with news and information from organisations and institutions (ALIA, 2010). The University of Newcastle keeps users up to date informed regarding Campus life and the Library through RSS feeds of the Library blog. Coverage includes database access, security measures and other library news is reported in a timely fashion, if users are subscribed.

By subscribing to the RSS feeds, this information downloads regularly to users. Library staff are able to better monitor their time and service the users of the library. The system is a voluntary one, however, and this may mean that pertinent information may still be missed by the users that require it the most. By becoming active partners with library users and making use of the new social networking technologies to allow for integration and interoperability, libraries are striving to enhance user experience (Abram, 2007, p. 7; Holmberg et al, 2009, p. 668). RSS feeds allow The University of Newcastle libraries to provide a better service.
Virtual worlds such as Second Life offer a wide range of opportunities to involve staff and users in both traditional and emerging literacy skills programmes.

Second Life
http://inf506shaunparsons.blogspot.com/2010/06/second-life.html

Second Life is a 3D virtual environment which allows users to create environments that mimic real life. These avatars can also create an imaginary vision. These online worlds can allow for increased communication at a distance, increase use for users with a physical disability who may have difficulty accessing a library in person. Second Life is free to join and allows users to communicate via text, chat or voice communication. The virtual world can allow users to interact with others, learning new social skills as well as being provided with traditional library services. These services can include reference questions and library collections and can allow for such interaction as book talks, art exhibitions, meetings and networking (Frank, 2008, p. 4; 12). Unlike the real world, this virtual world can cater to those users who have disabilities or have distance issues. Within this world, Library staff are required to have their own avatars to provide teaching and guidance in how to research, provide lessons on information literacy or show users how to choose an efficient search strategy. While programming skills are unnecessary, a high degree of skills for working within the virtual world and interacting with users is required.

Users now connect and share on a scale that has never occurred before. The benefits of this are enormous. Socially, culturally and educationally, contact can be made between users of all ages, ethnicity, experiences and abilities. The educational advantages have barely been measured or utilised. Simulation, role playing, creation, collaboration and self directed learning are all possible within the social networking sphere. Virtual worlds encourage contact between users and creators and the possibilities are endless. Using established social networking sites allow library staff to access servers, software and technical support without the need for specific programming skills. There are a number of ethical issues that inform the decision to use these technologies. Privacy has become all but non-existent and the temptation for employers or colleagues to monitor social networking sites exist.

Careful marketing of the Library’s social networking technologies will allow for a viable online identity which will cater to a wide audience ensuring that it remains purposeful and timely and ensure that it is found by those seeking it (Ash, 2009; McBurnie, 2007; Utecht, 2008, p.1).

As users continue to rely on social networking technologies, Library 2.0 will continue to evolve and develop to incorporate these into everyday contact and support.

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